about louie's italian ice

Louie’s Italian Ice was born from resilience and a desire to create something meaningful. After serving in Iraq, founder Jarret McBride Sr. turned his determination and discipline from the military into entrepreneurship.

What began with two freezers and a tent has grown into a St. Louis favorite known for its refreshing flavors and community spirit. Since launching in 2012, McBride has built more than a brand — he’s built a story of perseverance, creativity, and heart. Today, Louie’s Italian Ice continues to serve up joy one scoop at a time.